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Feb 06 2009

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La buena vida

Una parábola en torno al progreso y la buena vida … A veces no es necesario “progresar”, ni “expandirse”.

An American businessman was at the pier of a small coastal Mexican village when a small boat with a lone fisherman docked. Inside the boat were several large yellowfin tuna. He complimented the fisherman on the quality of fish and asked how long it took to catch them. “Only a little while,” the fisherman replied.

The businessman then asked why didn’t he stay out longer and catch more fish. The fisherman said he had enough to support his family’s needs. The businessman asked, “What do you do with the rest of your time?” The fisherman said, “I sleep late, fish a little, play with my children, take siesta with my wife, Maria, and then teach children how to fish before I stroll into the village each evening where I sip wine and play guitar with my friends. I have a full and busy life.”

The businessman laughed at him. “I am an MBA and could help you. You should spend more time fishing and with the proceeds buy a bigger boat. With the proceeds from the bigger boat you could buy several boats. Eventually you would have a fleet of fishing boats. Instead of selling your catch to a middleman you would sell directly to the processor. Eventually you could open your own cannery. You would control the product, processing, and distribution.” “And then what would I do?” the fisherman wondered.“You would then, of course, need to leave this small coastal fishing village and move to Mexico City, then probably Los Angeles, and eventually locate in New York City, where you would run your expanding enterprise.”

The fisherman asked, “How long will this all take?” “Ten to fifteen years,” the MBA replied. “But what then, señor?” The MBA laughed, saying that’s the best part: “When the time is right, you would announce an IPO [initial public offering] and sell your company stock to the public. You would become very rich, making millions of dollars.” “Millions? Then what?” The MBA businessman concluded, “Then you would retire. Move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take siesta with your wife, and then teach children how to fish before you stroll into the village each evening where you could sip wine and play your guitar with your friends.”

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